Before selling the business, a preliminary analysis of the prospects of company sale may be carried out, taking into consideration strengths and weaknesses, risks and opportunities of the business, as well as a general atmosphere on capital and financial markets. Thereby, a possibility of attracting and investor/buyer is assessed, in view of M&A drivers in the industry, characteristics of the company, along with the situation in the stock exchange and financial markets. Strategies of leading financial investors, mainly private equity funds, are also taken into account to help our clients form their own development strategies in view of attracting new investors.